Mazhavil Manorama, a popular entertainment channel in malayalam has announced a new game show. Partnered with Endemol Shine, the show titled ‘Minute To Win It’ will be launched very soon. ‘Minute To Win It’ is running successfully in over 60 countries.
Regarding the format of the game, the contestants need to complete the task in a minute. If the given task is completed, the contestant will move to the next level.
The 60 second challenges are structured out of objects which are commonly available at home. With maximum prize money of Rs 10 lakh, the contestant needs to complete 10 Levels to reach the top of the Money Tree with three Lives.
An intense 360 degree multimedia campaign will be done to promote the show. The first season of ‘Minute to Win It’ will have special editions featuring celebrities during the festive seasons of like Vishu, Ramzan, Onam and Christmas. The show is expected to telecast during prime time during weekend.